01
The problem isn't the page. It's the process.
Almost every company we talk to already has a website. What they don't have is the place where a client downloads an invoice, a sales rep sees only their own accounts, or operations marks an order as shipped without emailing three people. That process lives in inboxes, in a shared spreadsheet and in the memory of whoever has been there longest.
Web development starts by naming that process in one sentence: who opens the screen, what decision they make, what data they must not make up, and which system — the ERP, the CRM, email, a shared drive — has to be updated when they finish. If that sentence can't be said out loud, there is no project yet. There is a wish to refresh the homepage.
Design matters because the person who repeats the task forty times a day won't read a manual. The value is in step four no longer depending on someone remembering it. A beautiful interface that doesn't change that step is a brochure with a login.