01
What to write in the first message.
Who will really use it, not just who signs off. One sentence about the process: “the technician writes the fault on paper and at night someone types it into the system”. What hurts: time, errors, no trail. What can't be touched: the ERP, the folder, the store, the regulation.
If there's a date, say it, even if it's uncomfortable. “We need it before the close” changes the first release. “Whenever possible” does too: it means we can propose the smallest release that already gets used. Hiding the paper and the spreadsheet because they look bad in an email doesn't help. They are the example.
The message doesn't need to classify the project. We tell you whether it's web, desktop, mobile or AI. Getting the classification wrong at the start is normal. Arriving with the format already decided and the process untold is what usually wastes a month.