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Glossary · Retail and hospitality

Channel manager

A channel manager is the software that keeps a property’s availability and rates in sync across every channel where it is sold—online travel agencies, metasearch engines and its own website—from a single inventory.

Channel manager: the details

Without one, every booking means closing that room by hand on all the other portals, and the delay ends in overbooking. With one, when a booking comes in through any channel it is deducted from inventory and the change reaches the rest within seconds. The same goes for rates and minimum-stay restrictions: they are defined once.

It works connected to the PMS, which knows which rooms exist and what state they are in, and to the website’s booking engine. Having every channel under control also lets you decide how much inventory to give each intermediary and how much to keep for direct sales, which pay no commission.

Channel manager in a project

We design the website and the direct-booking engine to share inventory with the channel manager, and measure what share of sales arrives without an intermediary.

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